Price it Right from the Get-Go
Today, one of my colleagues – a fabulous agent – posted a congratulations message to her sellers whose home sold for 108% of list price in 2 days. And the reason why? It was priced right from the get go.
But I want the most I can get, you’re thinking….
You want to aim high. I get it. Your home holds memories. You've invested time, money, and care. You want it to sell for the most you can. But the real estate market doesn't determine value based on emotions—it responds to what buyers are willing to pay. A well-priced home stands out! People want to feel they’re getting a fair deal.
Early Days Matter
Your home gets the most attention during the first few weeks it's on the market. This is when new listings are exciting, and serious buyers are actively watching for “the one.”
If your home is priced appropriately, you'll attract more buyers, generate more showings, and just might even receive multiple offers. More interest leads to stronger negotiating power and, in many cases, a better final sales price. It is not unusual in our market for buyers to bid OVER asking price when they feel the home is a great price. And those offers come in sooner rather than later.
And if you over-price? You are often over-looked and have squandered those critical early days.
Yes, you can always lower the price later if needed. While that's true, waiting too long frequently works against you. Your goal should always be to not have to price drop!
When a home sits on the market, buyers wonder why it hasn't sold. They often assume something is wrong with the property. They begin to think you might be more desperate for an offer and present ‘low ball’ offers as a result. Instead of creating excitement, the listing’s momentum is lost.
The bottom line is that homes that start too high often end up on the market much longer and selling for less than they would have if they had been priced correctly from day one.
The Market Is Always Talking
Pricing isn't about guessing or simply choosing a number you'd like to receive. It's based on recent comparable sales, current market conditions, your home's unique features, and local buyer demand.
Today's buyers have access to more information than ever before. They can compare homes online, review recent sales, and quickly recognize when a property is priced above market value.
Your Goal isn’t to List—It's to Sell
Every seller wants the best possible price, but the goal isn't to have the highest list price. The goal is to achieve the highest realistic sales price in the shortest amount of time with the least amount of stress.
The right price creates opportunity. It brings buyers through the door, encourages competition, and helps move you confidently toward your next chapter.
If you're thinking about selling, I'd be happy to provide a complimentary market analysis and discuss a pricing strategy designed specifically for your home!